000 03260nam a22004455i 4500
001 978-3-658-03275-3
003 DE-He213
005 20140220082523.0
007 cr nn 008mamaa
008 130818s2014 gw | s |||| 0|eng d
020 _a9783658032753
_9978-3-658-03275-3
024 7 _a10.1007/978-3-658-03275-3
_2doi
050 4 _aHN25
072 7 _aJFF
_2bicssc
072 7 _aSOC026000
_2bisacsh
072 7 _aSOC027000
_2bisacsh
082 0 4 _a306
_223
100 1 _aBieberstein, Andrea.
_eauthor.
245 1 3 _aAn Investigation of Women's and Men’s Perceptions and Meanings Associated with Food Risks
_h[electronic resource] /
_cby Andrea Bieberstein.
264 1 _aWiesbaden :
_bSpringer Fachmedien Wiesbaden :
_bImprint: Springer VS,
_c2014.
300 _aXVI, 317 p. 15 illus.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
505 0 _aCognitive and Affective Process in Risk Perception -- Gender Differences in Risk Perception -- Approaches Helping to Uncover Cognitive Structures and Underlying Motivations.
520 _aConcern about food risks is widespread. Consumers, however, are found to differ in terms of how they evaluate these risks. One of the most prominent findings in this regard is the differences between women and men. Many studies report that men are less worried about environmental and technological risks than women, which is also the case for food risks. At the same time it is criticized that these differences are often exaggerated, similarities overlooked, and systematic investigations are lacking. Andrea Bieberstein gives a comprehensive overview of theoretical approaches to risk perception and empirical work that has been conducted in the field of risk perception research. Furthermore, she provides a systematic investigation of how food risks are constructed for women and men by uncovering the meanings in terms of associations, feelings, and values that they attach to various food risks. This allows a deeper understanding of the gender differences in risk perception in terms of their relevance and meaning.   Contents Cognitive and Affective Processes in Risk Perception Gender Differences in Risk Perception Approaches Helping to Uncover Cognitive Structures and Underlying Motivations Target Groups Researchers, students, and practitioners in the fields of risk research and consumer behaviour, with a focus on marketing and cognitive psychology.   Author Dr. Andrea Bieberstein is a postdoctoral researcher at the department of Marketing and Consumer Research at Technische Universität München, Munich, Germany.                        
650 0 _aSocial sciences.
650 0 _aQuality of Life.
650 0 _aQuality of Life
_xResearch.
650 1 4 _aSocial Sciences.
650 2 4 _aQuality of Life Research.
650 2 4 _aSocial Sciences, general.
710 2 _aSpringerLink (Online service)
773 0 _tSpringer eBooks
776 0 8 _iPrinted edition:
_z9783658032746
856 4 0 _uhttp://dx.doi.org/10.1007/978-3-658-03275-3
912 _aZDB-2-SHU
999 _c93594
_d93594