| 000 | 02659nam a22004815i 4500 | ||
|---|---|---|---|
| 001 | 978-3-642-36861-5 | ||
| 003 | DE-He213 | ||
| 005 | 20140220082516.0 | ||
| 007 | cr nn 008mamaa | ||
| 008 | 130902s2014 gw | s |||| 0|eng d | ||
| 020 |
_a9783642368615 _9978-3-642-36861-5 |
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| 024 | 7 |
_a10.1007/978-3-642-36861-5 _2doi |
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| 050 | 4 | _aHF5410-5417.5 | |
| 072 | 7 |
_aKJS _2bicssc |
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| 072 | 7 |
_aKJSM _2bicssc |
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| 072 | 7 |
_aBUS043000 _2bisacsh |
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| 082 | 0 | 4 |
_a658.8 _223 |
| 100 | 1 |
_aMutum, Dilip. _eeditor. |
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| 245 | 1 | 0 |
_aMarketing Cases from Emerging Markets _h[electronic resource] / _cedited by Dilip Mutum, Sanjit Kumar Roy, Eva Kipnis. |
| 264 | 1 |
_aBerlin, Heidelberg : _bSpringer Berlin Heidelberg : _bImprint: Springer, _c2014. |
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| 300 |
_aIX, 167 p. 6 illus. _bonline resource. |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 347 |
_atext file _bPDF _2rda |
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| 505 | 0 | _aIntroduction.- Socio-Cultural Influences -- Market Orientation and Brand Strategies -- Product Development and Market entry -- Marketing communications and Social Media Marketing -- Conclusion. | |
| 520 | _aDespite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addresses that need. It is also important and timely in providing a framework for instructors and researchers (both academic and industry) to understand the dynamics occurring in emerging markets. This book is composed of long and short real cases with varying complexity in different sectors including airlines, hotel, fashion, etc. These will cover issues which are unique to the emerging markets (including the BRIC countries) to understand the dynamics occurring in these countries. With its case studies, collection of questions, and real-life marketing examples, this book offers unique benefits to marketing students and educators across the world. A must-have for every marketing course module. | ||
| 650 | 0 | _aEconomics. | |
| 650 | 0 | _aMarketing. | |
| 650 | 1 | 4 | _aEconomics/Management Science. |
| 650 | 2 | 4 | _aMarketing. |
| 650 | 2 | 4 | _aEmerging Markets/Globalization. |
| 650 | 2 | 4 | _aBusiness Strategy/Leadership. |
| 650 | 2 | 4 | _aMarket Research. |
| 700 | 1 |
_aRoy, Sanjit Kumar. _eeditor. |
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| 700 | 1 |
_aKipnis, Eva. _eeditor. |
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| 710 | 2 | _aSpringerLink (Online service) | |
| 773 | 0 | _tSpringer eBooks | |
| 776 | 0 | 8 |
_iPrinted edition: _z9783642368608 |
| 856 | 4 | 0 | _uhttp://dx.doi.org/10.1007/978-3-642-36861-5 |
| 912 | _aZDB-2-SBE | ||
| 999 |
_c93183 _d93183 |
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