| 000 | 02594nam a22005055i 4500 | ||
|---|---|---|---|
| 001 | 978-3-319-01907-9 | ||
| 003 | DE-He213 | ||
| 005 | 20140220082510.0 | ||
| 007 | cr nn 008mamaa | ||
| 008 | 131001s2014 gw | s |||| 0|eng d | ||
| 020 |
_a9783319019079 _9978-3-319-01907-9 |
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| 024 | 7 |
_a10.1007/978-3-319-01907-9 _2doi |
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| 050 | 4 | _aHD28-70 | |
| 072 | 7 |
_aKJMV6 _2bicssc |
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| 072 | 7 |
_aPDG _2bicssc |
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| 072 | 7 |
_aBUS087000 _2bisacsh |
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| 082 | 0 | 4 |
_a658.514 _223 |
| 100 | 1 |
_aGuerzoni, Marco. _eauthor. |
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| 245 | 1 | 0 |
_aProduct Variety in Automotive Industry _h[electronic resource] : _bUnderstanding Niche Markets in America / _cby Marco Guerzoni. |
| 264 | 1 |
_aCham : _bSpringer International Publishing : _bImprint: Springer, _c2014. |
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| 300 |
_aXI, 63 p. 1 illus. _bonline resource. |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 347 |
_atext file _bPDF _2rda |
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| 490 | 1 |
_aSpringerBriefs in Business, _x2191-5482 |
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| 505 | 0 | _aIntroduction -- Chapter 1: Variety in the Automobile Industry -- Chapter2: The Economics of Variety -- Chapter3: Empirical Analysis -- Conclusion. | |
| 520 | _aThis book is about the history of product variety in the US automotive industry from the black Ford-T to hot-rodders and easy-riders up to latest trends. It focuses on the dual structure of automotive industry in the United States: on one hand, relatively few and large companies producing cars that apparently achieve a degree of market power through product differentiation, and on the other hand, a relatively small niche market with distinct and smaller producers offering specialty equipment to enhance the performance, appearance, and handling of vehicles. The book presents novel results from an in-depth study with implications for both economic theory and the management of product variety. | ||
| 650 | 0 | _aEconomics. | |
| 650 | 0 | _aEngineering. | |
| 650 | 0 | _aIndustrial organization (Economic theory). | |
| 650 | 1 | 4 | _aEconomics/Management Science. |
| 650 | 2 | 4 | _aInnovation/Technology Management. |
| 650 | 2 | 4 | _aIndustrial Organization. |
| 650 | 2 | 4 | _aAutomotive Engineering. |
| 650 | 2 | 4 | _aMarket Research. |
| 650 | 2 | 4 | _aProduction/Logistics/Supply Chain Management. |
| 710 | 2 | _aSpringerLink (Online service) | |
| 773 | 0 | _tSpringer eBooks | |
| 776 | 0 | 8 |
_iPrinted edition: _z9783319019062 |
| 830 | 0 |
_aSpringerBriefs in Business, _x2191-5482 |
|
| 856 | 4 | 0 | _uhttp://dx.doi.org/10.1007/978-3-319-01907-9 |
| 912 | _aZDB-2-SBE | ||
| 999 |
_c92771 _d92771 |
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