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001 978-1-4939-0277-4
003 DE-He213
005 20140220082506.0
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008 140130s2014 xxu| s |||| 0|eng d
020 _a9781493902774
_9978-1-4939-0277-4
024 7 _a10.1007/978-1-4939-0277-4
_2doi
050 4 _aBF76.5
072 7 _aJMB
_2bicssc
072 7 _aPSY030000
_2bisacsh
082 0 4 _a150.72
_223
100 1 _aChoi, Tsan-Ming.
_eeditor.
245 1 0 _aFashion Branding and Consumer Behaviors
_h[electronic resource] :
_bScientific Models /
_cedited by Tsan-Ming Choi.
264 1 _aNew York, NY :
_bSpringer New York :
_bImprint: Springer,
_c2014.
300 _aIX, 151 p. 13 illus.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
490 1 _aInternational Series on Consumer Science,
_x2191-5660
505 0 _aPreface -- I. Introduction and Review -- Fashion Branding and Consumer Behaviors: An Introduction -- Luxury Fashion Branding: Literature Review, Research Trends and Research Agenda for Scientific Research -- Fashion Brand Personality and Advertisement Response: Incorporating a Symbolic Interactionist Perspective -- II. Analytical Modeling Research -- Optimizing Fashion Branding Strategies: Management of Variety of Items and Length of Lifecycles in a Stochastically Fluctuating Market -- An Analysis of Fashion Brand Extensions by Artificial Neural Networks -- III. Empirical Studies -- “Domestic Made” or “Foreign Made” Luxury Brands? A Comparative Investigation Between Status and Non-Status Seeking Teenagers -- Co-branding in Fast Fashion: the Impact of Consumers’ Need for Uniqueness on Purchase Perception.- How Brand Awareness Relates to Market Outcome, Brand Equity and the Marketing Mix -- Consumer Perceived Risks Towards Online Group Buying Service for Fashion Apparel Products.
520 _aFashion Branding and Consumer Behaviors presents eye-opening theory, literature review, and original research on the mutual influence of branding strategies and consumer response. Contributors use multiple methods to analyze consumers' psychosocial needs and the extent that their fulfillment goes beyond the usefulness or value of the items they purchase as well as the fashion industry's means of communicating brand identity and enhancing brand loyalty. Along the way, these studies raise important questions about consumer behaviors, consumer welfare, environmental ethics, and the future of consumer research. Included in the coverage: A symbolic interactionist perspective on fashion brand personality and advertisement response. Optimizing fashion branding strategies in a fluctuating market. An analysis of fashion brand extensions by artificial neural networks. Domestic or foreign luxury brands? A comparison of status-  and non-status- seeking teenagers. The impact of consumers’ need for uniqueness on purchase perception. How brand awareness relates to market outcome, brand equity, and the marketing mix. A breakthrough volume on the complexities of how and why we buy, Fashion Branding and Consumer Behaviors will captivate researchers and practitioners in the fields of consumer psychology, marketing, and economics.
650 0 _aPhilosophy (General).
650 0 _aMarketing.
650 0 _aPsychic research.
650 1 4 _aPsychology.
650 2 4 _aPsychology Research.
650 2 4 _aMarketing.
650 2 4 _aOrganizational Studies, Economic Sociology.
710 2 _aSpringerLink (Online service)
773 0 _tSpringer eBooks
776 0 8 _iPrinted edition:
_z9781493902767
830 0 _aInternational Series on Consumer Science,
_x2191-5660
856 4 0 _uhttp://dx.doi.org/10.1007/978-1-4939-0277-4
912 _aZDB-2-BHS
999 _c92417
_d92417