| 000 | 00777pam a2200253 a 4500 | ||
|---|---|---|---|
| 001 | 4733341 | ||
| 003 | KEPU | ||
| 005 | 20130726130449.0 | ||
| 008 | 840905s1985 nyua b 001 0 eng | ||
| 010 | _a 84020852 | ||
| 020 | _a0471895326 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aHF5415.13 _b.D36 1985 |
| 082 | 0 | 0 |
_a658.8 _219 |
| 100 | 1 |
_aDavis, Kenneth Rexton, _d1921- _95545 |
|
| 245 | 1 | 0 |
_aMarketing management / _cKenneth R. Davis. |
| 250 | _a5th ed. | ||
| 260 |
_aNew York : _bWiley, _cc1985. |
||
| 300 |
_axviii, 841 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2lcc _cBK _hHF5415 .13 .D36 1985 |
||
| 999 |
_c90112 _d90112 |
||