000 01351nam a22003855i 4500
001 978-3-7908-2030-0
003 DE-He213
005 20130515022327.0
007 cr nn 008mamaa
008 100301s2008 gw | s |||| 0|eng d
020 _a9783790820300
_9978-3-7908-2030-0
024 7 _a10.1007/978-3-7908-2030-0
_2doi
050 4 _aHF5410-5417.5
072 7 _aKJS
_2bicssc
072 7 _aBUS043000
_2bisacsh
082 0 4 _a658.8
_223
100 1 _aBell, Sandra.
245 1 0 _aInternational Brand Management of Chinese Companies
_h[electronic resource] :
_bCase Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets /
_cby Sandra Bell.
260 _aHeidelberg :
_bPhysica-Verlag HD,
_c2008.
300 _bdigital.
490 0 _aContributions to Economics,
_x1431-1933
650 0 _aEconomics.
650 0 _aMarketing.
650 0 _aEntrepreneurship.
650 1 4 _aEconomics/Management Science.
650 2 4 _aMarketing.
650 2 4 _aEntrepreneurship.
710 2 _aSpringerLink (Online service)
773 0 _tSpringer eBooks
776 0 8 _iPrinted edition:
_z9783790820294
830 0 _aContributions to Economics,
_x1431-1933
856 4 0 _uhttp://dx.doi.org/10.1007/978-3-7908-2030-0
912 _aZDB-2-SBE
999 _c86357
_d86357