000 01241nam a22003855i 4500
001 978-3-642-13299-5
003 DE-He213
005 20130515022036.0
007 cr nn 008mamaa
008 100726s2010 gw | s |||| 0|eng d
020 _a9783642132995
_9978-3-642-13299-5
024 7 _a10.1007/978-3-642-13299-5
_2doi
050 4 _aHF5410-5417.5
072 7 _aKJS
_2bicssc
072 7 _aBUS043000
_2bisacsh
082 0 4 _a658.8
_223
100 1 _aAnderson, Eric.
245 1 0 _aSocial Media Marketing
_h[electronic resource] :
_bGame Theory and the Emergence of Collaboration /
_cby Eric Anderson.
260 _aBerlin, Heidelberg :
_bSpringer Berlin Heidelberg,
_c2010.
300 _bdigital.
650 0 _aEconomics.
650 0 _aEconomics, Mathematical.
650 0 _aMarketing.
650 0 _aMass media.
650 1 4 _aEconomics/Management Science.
650 2 4 _aMarketing.
650 2 4 _aGame Theory/Mathematical Methods.
650 2 4 _aMedia Management.
710 2 _aSpringerLink (Online service)
773 0 _tSpringer eBooks
776 0 8 _iPrinted edition:
_z9783642132988
856 4 0 _uhttp://dx.doi.org/10.1007/978-3-642-13299-5
912 _aZDB-2-SBE
999 _c83432
_d83432