000 00585nam a2200241 4500
999 _c6999
_d6999
003 KEPU
005 20191029103524.0
008 110906s9999 xx 000 0 und d
020 _a0-256-07972-2
020 _a(hard cover):
040 _cTUK
050 _aHF5823
_b.B45 2011
100 0 _aBelch George
_940996
245 1 0 _aAdvertising and promotion
_ban integrated approiach
_cGeorge Belch, Michael A Belch Michael A Guolla
250 _a1
260 _ausa:
_birwin
_c2011
300 _a770,
300 _axxix.
_c28
500 _ano index
504 _aincludes references
600 1 0 _ae
_91030
600 1 0 _xmutiple authors
_940997
650 0 _aadvertising
_xsales promotion
_940998
942 _2lcc
_cBK