| 000 | 00550nam a2200229 4500 | ||
|---|---|---|---|
| 008 | 110906s9999 xx 000 0 und d | ||
| 020 | _a0-256-06865-8 | ||
| 020 | _a(hard cover): | ||
| 082 | 0 | 0 | _a658 |
| 082 | 0 | 0 | _a8 mcc |
| 100 | 0 | _amccarthy, | |
| 245 | 1 | 0 |
_abasic marketing:a managerial approach: _cedmund; |
| 250 | _a10 | ||
| 260 |
_ausa: _birwin _c1990, |
||
| 300 | _a734, | ||
| 300 |
_axviii. _c26 |
||
| 500 | _ano index | ||
| 504 | _a | ||
| 504 | _aincludes references | ||
| 600 | 1 | 0 |
_aj _xmutiple authors |
| 650 | 0 | _amarketing-management | |
| 999 |
_c6959 _d6959 |
||