000 01598nam a22004575i 4500
001 978-0-387-78213-3
003 DE-He213
005 20130515020612.0
007 cr nn 008mamaa
008 100301s2008 xxu| s |||| 0|eng d
020 _a9780387782133
_9978-0-387-78213-3
024 7 _a10.1007/978-0-387-78213-3
_2doi
050 4 _aHF5410-5417.5
072 7 _aKJS
_2bicssc
072 7 _aBUS043000
_2bisacsh
082 0 4 _a658.8
_223
100 1 _aWierenga, Berend.
245 1 0 _aHandbook of Marketing Decision Models
_h[electronic resource] /
_cedited by Berend Wierenga.
260 _aBoston, MA :
_bSpringer US,
_c2008.
300 _bdigital.
490 0 _aInternational Series in Operations Research & Management Science,
_x0884-8289 ;
_v121
650 0 _aEconomics.
650 0 _aInformation systems.
650 0 _aIndustrial management.
650 0 _aMarketing.
650 0 _aEntrepreneurship.
650 1 4 _aEconomics/Management Science.
650 2 4 _aMarketing.
650 2 4 _aOperations Research/Decision Theory.
650 2 4 _ae-Commerce/e-business.
650 2 4 _aEntrepreneurship.
650 2 4 _aManagement/Business for Professionals.
650 2 4 _aInformation Systems Applications (incl.Internet).
710 2 _aSpringerLink (Online service)
773 0 _tSpringer eBooks
776 0 8 _iPrinted edition:
_z9780387782126
830 0 _aInternational Series in Operations Research & Management Science,
_x0884-8289 ;
_v121
856 4 0 _uhttp://dx.doi.org/10.1007/978-0-387-78213-3
912 _aZDB-2-SBE
999 _c68246
_d68246