| 000 | 01484nam a22004335i 4500 | ||
|---|---|---|---|
| 001 | 978-0-387-72579-6 | ||
| 003 | DE-He213 | ||
| 005 | 20130515020545.0 | ||
| 007 | cr nn 008mamaa | ||
| 008 | 100301s2008 xxu| s |||| 0|eng d | ||
| 020 |
_a9780387725796 _9978-0-387-72579-6 |
||
| 024 | 7 |
_a10.1007/978-0-387-72579-6 _2doi |
|
| 050 | 4 | _aHF5410-5417.5 | |
| 072 | 7 |
_aKJS _2bicssc |
|
| 072 | 7 |
_aBUS043000 _2bisacsh |
|
| 082 | 0 | 4 |
_a658.8 _223 |
| 100 | 1 | _aBlattberg, Robert C. | |
| 245 | 1 | 0 |
_aDatabase Marketing _h[electronic resource] : _bAnalyzing and Managing Customers / _cby Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin. |
| 260 |
_aNew York, NY : _bSpringer New York, _c2008. |
||
| 300 | _bdigital. | ||
| 490 | 0 |
_aInternational Series in Quantitative Marketing, _x0923-6716 ; _v18 |
|
| 650 | 0 | _aEconomics. | |
| 650 | 0 | _aIndustrial management. | |
| 650 | 0 | _aMarketing. | |
| 650 | 0 | _aTechnology. | |
| 650 | 1 | 4 | _aEconomics/Management Science. |
| 650 | 2 | 4 | _aMarketing. |
| 650 | 2 | 4 | _aManagement/Business for Professionals. |
| 650 | 2 | 4 | _aTechnology Management. |
| 700 | 1 | _aKim, Byung-Do. | |
| 700 | 1 | _aNeslin, Scott A. | |
| 710 | 2 | _aSpringerLink (Online service) | |
| 773 | 0 | _tSpringer eBooks | |
| 776 | 0 | 8 |
_iPrinted edition: _z9780387725789 |
| 830 | 0 |
_aInternational Series in Quantitative Marketing, _x0923-6716 ; _v18 |
|
| 856 | 4 | 0 | _uhttp://dx.doi.org/10.1007/978-0-387-72579-6 |
| 912 | _aZDB-2-SBE | ||
| 999 |
_c67698 _d67698 |
||