000 00922cam a2200265 a 4500
001 2055698
003 KEPU
005 20130515020235.0
008 930222s1990 enka bs 001 0 eng
010 _a 93118369
020 _a0749407867 :
_c�14.95
040 _aDLC
_cDLC
_dDLC
050 0 0 _aHF5415.13
_b.W48 1990
082 0 0 _a658.8/02
_220
100 1 _aWestwood, John,
_d1947-
245 1 4 _aThe marketing plan :
_ba step by step guide/
_cJohn Westwood.
250 _a3rd ed.
260 _aLondon :
_bKogan Page,
_c1990
_g(1992 printing)
300 _a218 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references (p. [209]) and index.
650 0 _aMarketing
_xManagement.
906 _a7
_bcbc
_corignew
_d3
_encip
_f19
_gy-gencatlg
942 _2lcc
_cBK
_hHF5415.13
999 _c63387
_d63387