| 000 | 01092cam a22003014a 4500 | ||
|---|---|---|---|
| 001 | 13814724 | ||
| 003 | KEPU | ||
| 005 | 20130515020211.0 | ||
| 008 | 041214s2006 njua b 001 0 eng | ||
| 010 | _a 2004029595 | ||
| 020 | _a0131457578 | ||
| 040 |
_aDLC _cDLC _dKEPU |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.K64 2006 |
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_a658.8 _222 |
| 100 | 1 |
_aKotler, Philip. _921056 |
|
| 245 | 1 | 0 |
_aMarketing management / _cPhilip Kotler, Kevin Keller. |
| 250 | _aTwelfth ed. | ||
| 260 |
_aUpper Saddle River, NJ : _bPearson Prentice Hall, _cc2006. |
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| 300 |
_axxxix, 733 [45] p. : _bcol. ill. ; _c28 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. _925773 |
|
| 700 | 1 |
_aKeller, Kevin Lane, _d1956- _925774 |
|
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip055/2004029595.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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