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| 020 | _a0-07-115122-2 | ||
| 082 | 0 | 0 | _a658. 8 mar |
| 100 | 1 | _a"kerin, roger a. " | |
| 245 | 1 | 0 |
_amarketing: _b/ _c roger.a. kerin |
| 250 | _a7 ed. | ||
| 260 |
_ausa : _bmcgraw-hill _c2003. |
||
| 300 |
_a"xliii, 741p.; _c28 cm." |
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| 490 | 0 | _amacgraw-hill series in marketing | |
| 504 | _aincludes bibliography | ||
| 650 | 0 |
_amarketing _x |
|
| 999 |
_c61784 _d61784 |
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