| 000 | 00948cam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | 4699278 | ||
| 003 | KEPU | ||
| 005 | 20130515020011.0 | ||
| 008 | 820320s1981 enk d 000 0 eng | ||
| 010 | _a 82100492 | ||
| 015 | _aGB*** | ||
| 020 | _a0434918601 (pbk.) | ||
| 040 |
_aDLC _cDLC _dKEPU |
||
| 050 | 0 | 0 |
_aHF5415 _b.H238 1981 |
| 082 | 0 | 0 |
_a658.8/003/21 _219 |
| 100 | 1 |
_aHart, Norman A. _928084 |
|
| 245 | 1 | 0 |
_aGlossary of marketing terms / _cNorman A. Hart, John Stapleton. |
| 250 | _a2nd ed. | ||
| 260 |
_aLondon : _bHeinemann, _c1981. |
||
| 300 |
_a206 p. ; _c19 cm. |
||
| 500 | _a"Published on behalf of the Institute of Marketing and the CAM Foundation." | ||
| 650 | 0 |
_aMarketing _xDictionaries. _929941 |
|
| 700 | 1 |
_aStapleton, John, _d1938- _929942 |
|
| 710 | 2 |
_aInstitute of Marketing. _93653 |
|
| 710 | 2 |
_aCAM Foundation. _94442 |
|
| 906 |
_a7 _bcbc _corignew _d2 _encip _f19 _gy-gencatlg |
||
| 942 |
_2lcc _cREF _hHF5415 |
||
| 999 |
_c59368 _d59368 |
||