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| 020 | _a0-256 12272-5 | ||
| 020 | _ahard cover | ||
| 082 | 0 | 0 | _a659. 1 que |
| 100 | 1 | _a"quelch, john a. " | |
| 245 | 1 | 0 |
_acases in advertising and promotin management: _b/ _c john.a. quelch |
| 250 | _a4 ed. | ||
| 260 |
_ausa : _birwin _c1994. |
||
| 300 |
_a"xiii, 746p.; _c24 cm." |
||
| 490 | 0 | _athe irwin series in marketing | |
| 504 | _aincludes bibliography | ||
| 650 | 0 |
_aadvertising-case studies _xsales promotion-case studies |
|
| 999 |
_c58308 _d58308 |
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