| 000 | 00977pam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | 3940751 | ||
| 003 | KEPU | ||
| 005 | 20130515015930.0 | ||
| 008 | 930601s1994 ilua b 001 0 eng | ||
| 010 | _a 93005170 | ||
| 020 | _a0256122725 | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 050 | 0 | 0 |
_aHF5823. _bQ44 1994 |
| 082 | 0 | 0 |
_a659.1 _220 |
| 100 | 1 |
_aQuelch, John A. _927427 |
|
| 245 | 1 | 0 |
_aCases in advertising and promotion management / _cJohn A. Quelch, Paul W. Farris. |
| 250 | _a4th ed. | ||
| 260 |
_aBurr Ridge, Ill. : _bIrwin, _cc1994. |
||
| 300 |
_axiii, 746 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aAdvertising _xCase studies. _927428 |
|
| 650 | 0 |
_aSales promotion _xCase studies. _927429 |
|
| 700 | 1 |
_aFarris, Paul. _927430 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2lcc _cBK _hHF5823. |
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| 999 |
_c58307 _d58307 |
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