| 000 | 01104pam a2200301 a 4500 | ||
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| 001 | 1577510 | ||
| 003 | KEPU | ||
| 005 | 20130515015930.0 | ||
| 008 | 930624s1994 ilua b 000 0 eng | ||
| 010 | _a 93005594 | ||
| 020 | _a0256122466 | ||
| 040 |
_aDLC _cDLC _dDLC |
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_aHF5415.13 _b.B448 1994 |
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_a658.8 _220 |
| 100 | 1 |
_aBernhardt, Kenneth L., _d1944- _927411 |
|
| 245 | 1 | 0 |
_aCases in marketing management / _cKenneth L. Bernhardt, Thomas C. Kinnear. |
| 250 | _a6th ed. | ||
| 260 |
_aBurr Ridge, IL : _bIrwin, _cc1994. |
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| 300 |
_axiv, 754 p. : _bill. ; _c25 cm. |
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| 440 | 4 |
_aThe Irwin series in marketing _91362 |
|
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 |
_aMarketing _xManagement _vCase studies. _927412 |
|
| 650 | 0 |
_aMarketing _xDecision making _vCase studies. _927413 |
|
| 700 | 1 |
_aKinnear, Thomas C., _d1943- _927414 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
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