000 00843cam a2200265 4500
001 798176
003 KEPU
005 20130515015815.0
008 700710s1969 ii a b 001 0 eng
010 _a 74908455
040 _aDLC
_cDLC
_dKEPU
050 0 0 _aHF5415.13
_b.D35
082 0 0 _a658.8/00954
100 1 _aDavar, Rustom S.
_930507
245 1 0 _aModern marketing management in the Indian context,
_cby Rustom S. Davar.
260 _aBombay,
_bProgressive Corp.
_c[1969]
300 _axxiv, 632 p.
_billus.
_c23 cm.
350 _a37.50
_a($7.50)
490 0 _aProgressive series in management
504 _aBibliography: p. 615-618.
650 0 _aMarketing
_xManagement.
_930508
650 0 _aMarketing
_zIndia
_xManagement.
_930509
906 _a7
_bcbc
_corignew
_du
_encip
_f19
_gy-gencatlg
942 _2lcc
_cBK
_hHF5415.13
999 _c56321
_d56321