000 00502nam a2200193 4500
003 KEPU
005 20130515015815.0
008 111112s9999 xx 000 0 und d
040 _cDLC
082 0 0 _a658. 8 cra
100 1 _a"cravens, karen . "
_930520
245 1 0 _amarketing management:
_b/
_c karen.. cravens
250 _a1 ed.
260 _ausa :
_birwin
_c1988.
300 _a"xx, 714p.;
_c24 cm."
490 0 _airwin series in marketing
504 _aincludes bibliography
942 _2lcc
_cBK
999 _c56319
_d56319