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020 _a0073381008
020 _ahard cover
040 _cTUK
050 _aHF5415
_b.C73 2009
100 1 _a"Cravens, David W. "
_917924
245 1 0 _aStrategic management:
_b/
_c David.W. Cravens
250 _a9th ed.
260 _ausa :
_bmcgraw hill
_c2009
300 _a"xxvii, 833p.;
_c24 cm."
490 0 _athe irwin series in marketing
650 0 _amarketing-decision making
_xmarketing-management
_941817
942 _2lcc
_cBK