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| 001 | 1981965 | ||
| 005 | 20130515015247.0 | ||
| 008 | 890824s1990 ilua b 001 0 eng | ||
| 010 | _a 89035299 | ||
| 020 | _a0256068658 | ||
| 020 | _a0256083983 (International ed.) | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 043 | _an-us--- | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.M369 1990 |
| 082 | 0 | 0 |
_a658.8 _220 |
| 100 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) _91894 |
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| 245 | 1 | 0 |
_aBasic marketing : _ba managerial approach / _cE. Jerome McCarthy, William D. Perreault. |
| 250 | _a10th ed. | ||
| 260 |
_aHomewood, IL : _bIrwin, _cc1990. |
||
| 300 |
_axviii, 734 p. : _bcol. ill. ; _c27 cm. + _e1 computer disk (5 1/4 in.) |
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| 440 | 0 |
_aIrvin series in marketing _91895 |
|
| 500 | _aSystem requirements for computer disk (PLUS software): IBM PC/XT/AT/PS/2, or compatible computer; at least 256K; DOS 2.0 or higher; 1 disk drive or hard disk; monochrome or color monitor. | ||
| 504 | _aIncludes bibliographical references (p. 678-701). | ||
| 650 | 0 |
_aMarketing _xManagement. _91896 |
|
| 650 | 0 |
_aMarketing _zUnited States _xManagement. _91897 |
|
| 650 | 0 |
_aExport marketing _xManagement. _91898 |
|
| 700 | 1 |
_aPerreault, William D. _91899 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
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| 942 |
_2lcc _cBK _hHF5415.13 |
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