000 00483nam a2200157 4500
005 20140520075433.0
008 111112s9999 xx 000 0 und d
020 _a978 0 7506 5938 3
100 1 _aWilson, Richard m.
_912754
245 1 0 _aStrategic Marketing Management: Panning,implementation and:
_bcontrol/
_c Rchard.M. Wilson
250 _a3 ed.
260 _aU.S.A :
_bElsevier
_c2005.
300 _a"xii, 867p.;
_c28 cm."
504 _aincludes bibliography
942 _2lcc
_cREF
999 _c41963
_d41963