000 00539nam a2200181 4500
005 20130515015205.0
008 111112s9999 xx 000 0 und d
020 _a978 0 7506 7980 0
050 _aHF5415
_b.P47 2008
082 0 0 _a658. 8 per
100 1 _aPercy, Larry.
245 1 0 _aStrategic intergrated marketing communications:
_btheory and practice.
_cLarry Percy,
250 _a1 ed.
260 _aAmsterdam :
_bElsevier.
_c2008.
300 _axi, 305p.;
_c25 cm.
650 0 _amarketing
_91001
942 _2lcc
_cBK
_hHF5415
999 _c41929
_d41929