000			01330cam a22003254a 4500
001			4994023
005			20130515015155.0
008			990120s2000 nju b 001 0 eng
010			_a 99013642
020			_a0805830502 (alk. paper)
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aHD59 _b.P785 2000
082	0	0	_a659.2 _221
245	0	0	_aPublic relations as relationship management : _ba relational approach to the study and practice of public relations / _cedited by John A. Ledingham, Stephen D. Bruning.
260			_aMahwah, N.J. : _bL. Erlbaum, _c2000.
300			_axvii, 255 p. ; _c24 cm.
440		0	_aLEA's communication series _921535
504			_aIncludes bibliographical references and indexes.
650		0	_aPublic relations _xManagement. _921536
650		0	_aCommunication in organizations. _95326
650		0	_aCorporations _xPublic relations.
700	1		_aLedingham, John A.
700	1		_aBruning, Stepehn D.
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0634/99013642-d.html
906			_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg
942			_2lcc _cBK _hHD59
999			_c41658 _d41658