| 000 | 00925nam a2200277 a 4500 | ||
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| 001 | 918221 | ||
| 005 | 20130515015130.0 | ||
| 008 | 831101s1983 iluaf b 001 0 eng | ||
| 010 | _a 82083425 | ||
| 020 | _a0256028516 | ||
| 040 |
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_aHF5823 _b.S25 2004 |
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_a659.1 _219 |
| 100 | 1 |
_aSandage, C. H. _q(Charles Harold), _d1902- |
|
| 245 | 1 | 0 |
_aAdvertising theory and practice / _cC.H. Sandage, Vernon Fryburger, Kim Rotzoll. |
| 250 | _a11th ed. | ||
| 260 |
_aHomewood, Ill. : _bR.D. Irwin, _c2004. |
||
| 300 |
_axv, 509 p., [6] p. of plates : _bill. (some col.) ; _c25 cm. |
||
| 440 | 0 | _aIrwin series in marketing | |
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aAdvertising. _91363 |
|
| 700 | 1 |
_aFryburger, Vernon Ray, _d1918- |
|
| 700 | 1 | _aRotzoll, Kim B. | |
| 906 |
_a7 _bcbc _corignew _d2 _eopcn _f19 _gy-gencatlg |
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