| 000 | 00988pam a2200265 a 4500 | ||
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| 001 | 2067701 | ||
| 005 | 20130515015026.0 | ||
| 008 | 940225s1995 iluab b 001 0 eng | ||
| 010 | _a 94008479 | ||
| 020 | _a0256125392 | ||
| 020 | _a0256173672 (annotated instructor's edition) | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 050 | 0 | 0 |
_aHF5415 _b.C5275 1995 |
| 082 | 0 | 0 |
_a658.8 _220 |
| 100 | 1 |
_aChurchill, Gilbert A. _914404 |
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| 245 | 1 | 0 |
_aMarketing : _bcreating value for customers / _cGilbert A. Churchill, Jr., J. Paul Peter. |
| 260 |
_aBurr Ridge, Ill. : _bIrwin, _cc1995. |
||
| 300 |
_axxxii, 703 p. : _bcol. ill., col. maps ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references (p. 655-674) and indexes. | ||
| 650 | 0 |
_aMarketing. _91001 |
|
| 700 | 1 |
_aPeter, J. Paul. _91754 |
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| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
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| 942 |
_2lcc _cBK _hHF5415 |
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