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| 005 | 20200219144612.0 | ||
| 008 | 941103s1995 onca b 001 0 eng | ||
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_aHF5415 _b.M37 2003 |
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_aMarketing / _cEric N. Berkowitz ... [et al.]. |
| 250 | _a5thCanadian ed. | ||
| 260 |
_aToronto ; _aChicago : _bIrwin, _c2003 |
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| 300 |
_axxiv, 670 p. : _bill. ; _c27 cm. |
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| 504 | _aIncludes bibliographical references (p. 727-744) and indexes. | ||
| 650 | 0 |
_aMarketing. _91001 |
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| 700 | 1 |
_aBerkowitz, Eric N. _923943 |
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