000 00503nam a2200205 4500
001 8745/94
005 20130515014856.0
008 111112s9999 xx 000 0 und d
020 _a0 7121 1375 4
020 _ahard cover
082 0 0 _a658. 8 gil
100 1 _a"giles, g b. "
245 1 0 _amarketing:
_b/
_c g.b. giles
250 _a2 ed.
260 _auk :
_belbs
_c1974.
300 _a"ix, 244p.;
_c19 cm."
490 0 _am & e handbook series
504 _aincludes bibliography
650 0 _a
_x
999 _c30587
_d30587