| 000 | 01080pam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | 2454319 | ||
| 005 | 20130515014839.0 | ||
| 008 | 890523s1990 nyua b 001 0 eng | ||
| 010 | _a 89034951 | ||
| 020 | _a0024218219 | ||
| 040 |
_aDLC _cDLC _dKEPU |
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| 050 | 0 | 0 |
_aHF5415.2 _b.T83 1990 |
| 082 | 0 | 0 |
_a658.8/3 _220 |
| 100 | 1 |
_aTull, Donald S. _910869 |
|
| 245 | 1 | 0 |
_aMarketing research : _bmeasurement & method : a text with cases / _cDonald S. Tull, Del I. Hawkins. |
| 250 | _a5th ed. | ||
| 260 |
_aNew York : _bMacmillan ; _aLondon : _bCollier Macmillan, _cc1990. |
||
| 300 |
_axxii, 836 p. : _bill. ; _c24 cm. |
||
| 440 | 4 |
_aThe Macmillan series in marketing _919977 |
|
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing research. _9974 |
|
| 650 | 0 |
_aMarketing research _xCase studies. _919978 |
|
| 700 | 1 |
_aHawkins, Del I. _919979 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2lcc _cBK _hHF5415.2.T83 1990 |
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| 999 |
_c28832 _d28832 |
||