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| 001 | 2298592 | ||
| 005 | 20131002100708.0 | ||
| 008 | 800513s1981 caua b 001 0 eng | ||
| 010 | _a 80016791 | ||
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_a0534008828 : _c$14.95 |
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_aDLC _cDLC _dDLC |
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_aPN1992.5 _b.E18 1981 |
| 100 | 1 |
_aEastman, Susan Tyler. _99461 |
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| 245 | 1 | 0 |
_aBroadcast programming, strategies for winning television and radio audiences / _cSusan Tyler Eastman, Sydney W. Head, Lewis Klein. |
| 260 |
_aBelmont, Calif. : _bWadsworth Pub. Co., _cc1981. |
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| 300 |
_axvi, 384 p. : _bill. ; _c25 cm. |
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| 500 | _aIncludes indexes. | ||
| 504 | _aBibliography: p. [359]-370. | ||
| 650 | 0 |
_aTelevision programs _xPlanning. _915596 |
|
| 650 | 0 |
_aRadio programs _xPlanning. _915597 |
|
| 700 | 1 |
_aHead, Sydney W., _ejoint author. _915598 |
|
| 700 | 1 |
_aKlein, Lewis, _d1927- _ejoint author. _915599 |
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