| 000 | 00953pam a2200277 i 4500 | ||
|---|---|---|---|
| 001 | 4171647 | ||
| 005 | 20130515014123.0 | ||
| 008 | 790227s1980 nyua b 001 0 eng | ||
| 010 | _a 79011163 | ||
| 020 | _a0024217603 | ||
| 020 | _a0029796407 (International ed.) | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 050 | 0 | 0 |
_aHF5415.2 _b.T83 1980 |
| 082 | 0 | 0 | _a658.8/35 |
| 100 | 1 |
_aTull, Donald S. _910869 |
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| 245 | 1 | 0 |
_aMarketing research : _bmeasurement and method : a text with cases / _cDonald S. Tull, Del I. Hawkins. |
| 250 | _a2d ed. | ||
| 260 |
_aNew York : _bMacmillan, _cc1980. |
||
| 300 |
_axvii, 796 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing research. _9974 |
|
| 650 | 0 |
_aMarketing research _xCase studies. |
|
| 700 | 1 |
_aHawkins, Del I., _ejoint author. _919979 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
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| 942 |
_2lcc _cBK _hHF5415.2.T83 1980 |
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| 999 |
_c13849 _d13849 |
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