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| 005 | 20130710091031.0 | ||
| 008 | 791107s1980 nyua b 001 0 eng | ||
| 010 | _a 79024833 | ||
| 020 |
_a0471036064 : _c$17.95 (est.) |
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_aDLC _cDLC _dkpuc |
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_aHF5415.13 _b.D32 1980 |
| 082 | 0 | 0 | _a658.8 |
| 100 | 1 |
_aDalrymple, Douglas J. _910777 |
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| 245 | 1 | 0 |
_aMarketing management : _btext and cases / _cDouglas J. Dalrymple, Leonard J. Parsons. |
| 250 | _a2d ed. | ||
| 260 |
_aNew York : _bWiley, _cc1980. |
||
| 300 |
_axii, 721 p. : _bill. ; _c24 cm. |
||
| 490 | 0 | _aWiley series in marketing | |
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. _910778 |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies. _910779 |
|
| 700 | 1 |
_aParsons, Leonard J., _ejoint author. _910780 |
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| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
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_2lcc _cBK _hHF5415 .13 .D32 1980 |
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