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| 003 | KEPU | ||
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| 008 | 030113s2004 maua b 001 0 eng | ||
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_aHF5415. _bH39 2001 |
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_a658.8/342/0973 _221 |
| 100 | 1 |
_aHawkins, Del I. _919979 |
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| 245 | 1 | 0 |
_aConsumer behavior : _bbuilding marketing strategy / _cDel I. Hawkins, Roger J. Best, Kenneth A. Coney. |
| 250 | _a8th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _cc2001. |
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| 300 |
_axxvi, 790 p. : _bcol. ill. ; _c27 cm + _e1 CD ROM (4 3/4in. ) |
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| 440 | 0 |
_aMcGraw-Hill/Irwin series in marketing _926483 |
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| 504 | _aIncludes bibliographical references and indexes. | ||
| 538 | _aSystem requirements for accompying CD ROM. | ||
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_aConsumer behavior _zUnited States. _951856 |
| 650 | 0 | 0 |
_aMarket surveys _zUnited States. _951857 |
| 650 | 0 | 0 |
_aConsumer behavior _zUnited States _vCase studies. _951858 |
| 700 | 1 |
_aBest, Roger J. _942492 |
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| 700 | 1 |
_aConey, Kenneth A. _951859 |
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