000			06553cam a2200349Ii 4500
001			9781315565736
008			180706s2018 enka ob 001 0 eng d
020			_a9781315565736 _q(e-book : PDF)
020			_a9781317185123 _q(e-book: Mobi)
020			_z9781472469205 _q(hardback)
024	7		_a10.4324/9781315565736 _2doi
035			_a(OCoLC)993977322
040			_aFlBoTFG _cFlBoTFG _erda
050		4	_aG155.A1 _bA38 2018
082	0	4	_a338.4791 _bA244
245	0	0	_aAdvances in Social Media for Travel, Tourism and Hospitality : _bNew Perspectives, Practice and Cases / _cedited by Marianna Sigala and Ulrike Gretzel.
250			_aFirst edition.
264		1	_aLondon : _bTaylor and Francis, _c2018.
300			_a1 online resource (xvi, 404 pages)
336			_atext _2rdacontent
337			_acomputer _2rdamedia
338			_aonline resource _2rdacarrier
490	0		_aNew Directions in Tourism Analysis
505	0	0	_tpart, 1 Social media applications for co-creating customer value and experience / _r Marianna Sigala -- _tchapter Introduction / _r Marianna Sigala Ulrike Gretzel -- _tchapter 1 Service-dominant logic in the social media landscape -- _tNew perspectives on experience and value co-creation / _r Barbara Neuhofer Dimitrios Buhalis -- _tchapter 2 Value co-destruction in service ecosystems -- _tFindings from TripAdvisor / _r Marianna Sigala -- _tchapter 3 Tourist-driven innovations in social media -- _tAn opportunity for tourism organizations / _r Astrid Dickinger Lidija Lalicic -- _tchapter 4 Enhancing wearable augmented reality visitor experience through social media -- _tA case study of Manchester Art Gallery / _r Timothy Jung M. Claudia tom Dieck -- _tchapter 5 More than a technical feature -- _tInsights into augmented reality with social media integration in the travel industry / _r Barbara Keller Michael Möhring Rainer Schmidt -- _tpart, 2 Marketing using social media applications and concepts / _r Ulrike Gretzel -- _tchapter 6 Social media and destination marketing / _r Ahmet Bulent Ozturk Saba Salehi-Esfahani Anil Bilgihan Fevzi Okumus -- _tchapter 7 A new cultural revolution -- _tChinese consumers’ internet and social media use / _r Jing Ge Ulrike Gretzel -- _tchapter 8 Crowdsourcing in travel, tourism and hospitality -- _tPractical cases and possibilities / _r Fernando J. Garrigos-Simon Yeamduan Narangajavana Silvia Sanz-Blas Javier Sanchez-Garcia -- _tchapter 9 Facebook marketing by hotel groups -- _tImpacts of post content and media type on fan engagement / _r Kyung-Hyan Yoo Woojin Lee -- _tchapter 10 Influencer marketing in travel and tourism / _r Ulrike Gretzel -- _tpart, 3 Social media -- _tTravellers’ behavior / _r Ulrike Gretzel -- _tchapter 11 E-WOM engagement -- _tIs it worth talking only about posters and lurkers? / _r Wafa Hammedi Justine Virlée -- _tchapter 12 The influence of reviewer identity verification on the online reputation of hotels / _r Eduardo Parra López Desiderio Gutiérrez Taño -- _tchapter 13 Airbnb as a new disruptive model in tourism -- _tAnalyzing its competitive potential based on online travel reviews / _r Ricardo J. Díaz Armas Desiderio Gutiérrez Taño Francisco J. García Rodríguez -- _tchapter 14 Collaborative consumption as a feature of Gen-Y consumers -- _tRethinking youth tourism practices in the sharing economy / _r Wided Batat Wafa Hammedi -- _tchapter 15 Have social networks changed travellers’ waiting experience? -- _tAn exploratory study on the airport sector / _r Laura Di Pietro Roberta Guglielmetti Mugion Maria Francesca Renzi Martina Toni Marianna Sigala -- _tpart, 4 Social media, knowledge management, market research, business intelligence, social media analytics / _r Marianna Sigala -- _tchapter 16 Sentiment analysis -- _tA review / _r Jing Ge Marisol Alonso Vazquez Ulrike Gretzel -- _tchapter 17 Social media analysis from a communication perspective -- _tThe case of the argumentative analysis of online travel reviews / _r Silvia De Ascaniis Lorenzo Cantoni -- _tchapter 18 Measuring visitor satisfaction with a cultural heritage site -- _tSocial media data vs. onsite surveys / _r Laura Di Pietro Roberta Guglielmetti Mugion Maria Francesca Renzi Martina Toni -- _tchapter 19 Business intelligence for destinations -- _tCreating knowledge from social media / _r Matthias Fuchs Wolfram Höpken Maria Lexhagen -- _tchapter 20 Community characteristics in tourism Twitter accounts of European countries / _r Kostas Zafiropoulos Konstantinos Antoniadis Vasiliki Vrana.
520			_a"This book brings together cutting edge research and applications of social media and related technologies, their uses by consumers and businesses in travel, tourism and hospitality.The first section addresses topical issues related to how social media influence the operations and strategies of tourism firms and help them enhance tourism experiences: open innovation, crowdsourcing, service-dominant logic, value co-creation, value co-destruction and augmented reality. The second section of the book looks at new applications of social media for marketing purposes in a variety of tourism-related sectors, addressing crowd-sourced campaigns, customer engagement and influencer marketing. The third section uses case studies and new methodologies to analyze travel review posting and consumption behaviors as well as the impact of social media on traveller perceptions and attitudes, with a focus on collaborative consumption and sharing economy accommodation. Finally, the fourth section focuses on hot topics and issues related to the analysis, interpretation and use of online information and user-generated content for deriving business intelligence and enhancing business decision-making.Written by an international body of well-known researchers, this book uses fresh theoretical lenses, perspectives and methodological approaches to look at the practical implications of social media for tourism suppliers, destination's, tourism policy makers and researchers alike. For these reasons, it will be a valuable resource for students, managers and academics with an interest in information and communication technologies, marketing for tourism and hospitality, and travel and transportation management."--Provided by publisher.
650		0	_aHospitality industry _xSocial aspects.
650		0	_aSocial media.
650		0	_aTourism _xSocial aspects.
700	1		_aGretzel, Ulrike, _eeditor.
700	1		_aSigala, Marianna, _eeditor.
776	0	8	_iPrint version: _z9781472469205
856	4	0	_uhttps://www.taylorfrancis.com/books/9781315565736 _zClick here to view.
999			_c131022 _d131022