000			02119cam a2200349Ii 4500
001			9781315311739
008			180706t20172017flu o 001 0 eng d
020			_a9781315311722 (e-book: PDF) _q(e-book : PDF)
020			_a9781315311708 _q(e-book: Mobi)
020			_z9781138033313 _q(paperback)
020			_z9781138721104 _q(hardback)
024	7		_a10.1201/b21853 _2doi
035			_a(OCoLC)976434180
040			_aFlBoTFG _cFlBoTFG _erda
050		4	_aHD69.C6 _bR68 2017
082	0	4	_a001 _bM345
245	0	0	_aMarketing organization development consulting : _ba how-to guide for OD consultants / _c[edited by] William J. Rothwell, Jong Gyu Park, Jae Young Lee.
264		1	_aBoca Raton, FL : _bCRC Press, _c[2017]
264		4	_c©2017
300			_a1 online resource
336			_atext _2rdacontent
337			_acomputer _2rdamedia
338			_aonline resource _2rdacarrier
500			_a"A Productivity Press book"--cover.
505	0		_a1. Unique challenges in marketing change management, performance consulting, and organization development / William J. Rothwell -- 2. Marketing landscape, tools, and definitions / Michelle Welliver -- 3. Evaluating personal strengths and weaknesses : a competency-based approach / Jong Gyu Park -- 4. Evaluating unmet needs and opportunities / Marie Carasco-Saul -- 5. Proposal process / Aileen G. Zaballero -- 6. Pricing OD consulting services / William J. Rothwell -- 7. Channels for OD marketing / Zakiya Alsadah -- 8. Communication planning and branding / Azadeh Omrani-Kermani -- 9. Personal sales / Jamie Campbell -- 10. Executive-level communications / Jae Young Lee -- 11. How measurement and appraisal can be the means to the end of marketing OD / Patricia Macko -- 12. The future of marketing OD consulting / William J. Rothwell.
650		0	_aConsulting firms _xMarketing.
650		0	_aOrganizational change.
700	1		_aPark, Jong Gyu, _eeditor.
700	1		_aRothwell, William J., _d1951- _eeditor.
700	1		_aYi, Chae-yong, _d1964- _eeditor.
776	0	8	_iPrint version: _z9781138721104
856	4	0	_uhttps://www.taylorfrancis.com/books/9781315311722 _zClick here to view.
999			_c130972 _d130972