000			03222cam a2200445Mi 4500
001			9780429321368
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005			20220509193126.0
006			m o d
007			cr |n|||||||||
008			210320s2021 enk ob 001 0 eng d
040			_aOCoLC-P _beng _cOCoLC-P
020			_a9781000367706 _q(electronic bk.)
020			_a1000367703 _q(electronic bk.)
020			_a9780429321368 _q(electronic bk.)
020			_a0429321368 _q(electronic bk.)
020			_a9781000367737 _q(electronic bk. : EPUB)
020			_a1000367738 _q(electronic bk. : EPUB)
020			_z9780367337001
020			_z0367337002
020			_z9780367337018
020			_z0367337010
035			_a(OCoLC)1242465584
035			_a(OCoLC-P)1242465584
050		4	_aPN5124.P4
072		7	_aSOC _x052000 _2bisacsh
072		7	_aJFD _2bicssc
082	0	4	_a052.0941
245	0	0	_aInnovations in magazine publishing _h[electronic resource] / _cedited by Simon Das, David Stam, and Andrew Blake.
264		1	_aLondon ; _aNew York : _bRoutledge, _c2021.
300			_a1 online resource
520			_aThis book examines the key developments in the UK magazine industry since 2014 and explains in detail how the business has innovated to survive. Innovations in Magazine Publishing explores the key issues that publishers and editors have had to grapple with in recent years and demonstrates how they have changed their business models and encouraged innovation and creativity. Written in an engaging and accessible style, the authors and contributors have drawn on years of industry expertise and contacts to examine the massive changes that have taken place in the areas of content creation and advertising in the last decade. Beginning with a highly useful summary of UK magazine publishing history, the book then provides a detailed focus on how magazines have had to adapt to a declining revenue picture in both copy and advertisement sales. This discussion considers changes in ownership and the supply chain, mutual dependency on social media, the rapid growth of the independent sector, investing in brand and product extensions, and how media companies themselves have changed to meet the demands of the new era. The important issue of ethnic diversity within the UK publishing industry is addressed and the introduction also includes a discussion of the effects of theCovid-19 pandemic on the industry, and how the magazine business will need to respond to whatever the future may bring. This comprehensive overview of the current state of the industry is a vital resource for students, researchers and professionals in magazine journalism, as well as for those studying media and journalism studies more generally.
588			_aOCLC-licensed vendor bibliographic record.
650		0	_aPeriodicals _xPublishing _zGreat Britain _xHistory _y21st century.
650		7	_aSOCIAL SCIENCE / Media Studies _2bisacsh
700	1		_aDas, Simon, _eeditor.
700	1		_aStam, David, _d1953- _eeditor.
700	1		_aBlake, Andrew, _d1955- _eeditor.
856	4	0	_3Taylor & Francis _uhttps://www.taylorfrancis.com/books/9780429321368
856	4	2	_3OCLC metadata license agreement _uhttp://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
999			_c130422 _d130422