000 03194cam a2200565Ii 4500
001 9781351041942
003 FlBoTFG
005 20220509193117.0
006 m o d
007 cr cnu|||unuuu
008 190419s2019 enka ob 001 0 eng d
040 _aOCoLC-P
_beng
_erda
_epn
_cOCoLC-P
020 _a9781351041928
_q(electronic bk.)
020 _a1351041924
_q(electronic bk.)
020 _a9781351041942
_q(electronic bk.)
020 _a1351041940
_q(electronic bk.)
020 _a9781351041911
_q(electronic bk. : Mobipocket)
020 _a1351041916
_q(electronic bk. : Mobipocket)
020 _a9781351041935
_q(electronic bk. : PDF)
020 _a1351041932
_q(electronic bk. : PDF)
020 _z9781138488106
035 _a(OCoLC)1097665056
035 _a(OCoLC-P)1097665056
050 4 _aHT328
072 7 _aBUS
_x002000
_2bisacsh
072 7 _aARC
_x010000
_2bisacsh
072 7 _aBUS
_x081000
_2bisacsh
072 7 _aPOL
_x026000
_2bisacsh
072 7 _aKNSG
_2bicssc
082 0 4 _a659.2930776
_223
100 1 _aCudny, Waldemar.
245 1 0 _aCity Branding and Promotion :
_bThe Strategic Approach /
_cWaldemar Cudny.
264 1 _aAbingdon, Oxon :
_bRoutledge,
_c2019.
300 _a1 online resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
490 1 _aRoutledge contemporary perspective on urban growth, innovation and change
520 _aThis book explores theoretical concepts of strategic promotion and place branding in cities. It outlines the issues associated with strategic management of urban territories and highlights various types of development strategies that seek to encourage socio-economic development, growth and city branding, particularly within the tourism industry. It examines the rules and methods for analysing the current branding of a city and how new branding and promotion strategies are created. Through a range of international examples the book considers the missions, aims and implementation of branding strategies and the importance of monitoring and controlling procedures. The first part of the book provides theoretical context, followed by a detailed exploration of the promotional and branding strategy prepared for the city of Tomaszaow Mazowiecki in Poland. This book provides the reader with theoretical and practical insights on city branding and will appeal to scholars and students in urban studies, geography, tourism, management and economics.
588 _aOCLC-licensed vendor bibliographic record.
650 0 _aCity promotion.
650 0 _aBranding (Marketing)
650 0 _aUrban economics.
650 0 _aStrategic planning.
650 7 _aBUSINESS & ECONOMICS / Advertising & Promotion.
_2bisacsh
650 7 _aARCHITECTURE / Urban & Land Use Planning
_2bisacsh
650 7 _aBUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism
_2bisacsh
650 7 _aPOLITICAL SCIENCE / Public Policy / Regional Planning
_2bisacsh
856 4 0 _3Taylor & Francis
_uhttps://www.taylorfrancis.com/books/9781351041942
856 4 2 _3OCLC metadata license agreement
_uhttp://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
999 _c130092
_d130092