| 000 | 01132cam a2200265Ii 4500 | ||
|---|---|---|---|
| 001 | 9781315265490 | ||
| 008 | 180706s2017 enkad ob 001 0 eng d | ||
| 020 |
_a9781315265490 _q(e-book : PDF) |
||
| 020 |
_a9781351967327 _q(e-book: Mobi) |
||
| 020 |
_z9781138291324 _q(hardback) |
||
| 024 | 7 |
_a10.4324/9781315265490 _2doi |
|
| 035 | _a(OCoLC)973222759 | ||
| 050 | 4 |
_aGV716 _b.C668 2017 |
|
| 082 | 0 | 4 |
_a796.0688 _bC761 |
| 245 | 0 | 0 |
_aContemporary sport marketing : _bglobal perspectives / _cedited by James J. Zhang and Brenda G. Pitts. |
| 264 | 1 |
_aLondon ; _aNew York, N.Y. : _bRoutledge, _c2017. |
|
| 300 | _a1 online resource (xii, 296 pages) | ||
| 490 | 0 |
_aWorld association for sport management series ; _v2 |
|
| 505 | 0 | _apt. I. Macro perspective -- pt. II. Micro perspective -- pt. III. Promotional process. | |
| 650 | 0 |
_aSports _xMarketing _vCross-cultural studies. |
|
| 650 | 0 |
_aSports and globalization _vCross-cultural studies. |
|
| 700 | 1 | _aPitts, Brenda G. | |
| 700 | 1 |
_aZhang, James _q(James J.) |
|
| 776 | 0 | 8 |
_iPrint version: _z9781138291324 _w(DLC) 2016038673 |
| 856 | 4 | 0 |
_uhttps://www.taylorfrancis.com/books/9781315265490 _zClick here to view. |
| 999 |
_c129950 _d129950 |
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