000			03887cam a2200565Mi 4500
001			9781003127826
003			FlBoTFG
005			20220509193109.0
006			m d
007			cr |||||||||||
008			210114s2021 xx go ||| 0 eng d
040			_aOCoLC-P _beng _cOCoLC-P
020			_a9781000362268 _q(EPUB)
020			_a1000362264 _q(EPUB)
020			_a9781003127826 _q(electronic bk.)
020			_a1003127827 _q(electronic bk.)
020			_a9781000362183 _q(electronic bk. : PDF)
020			_a1000362183 _q(electronic bk. : PDF)
020			_a9781000362220 _q(electronic bk. : Mobipocket)
020			_a1000362221 _q(electronic bk. : Mobipocket)
024	7		_a10.1201/9781003127826. _2doi
035			_a(OCoLC)1239278956
035			_a(OCoLC-P)1239278956
050		4	_aHF5549.5.R44
072		7	_aTEC _x029000 _2bisacsh
072		7	_aBUS _x036070 _2bisacsh
072		7	_aBUS _x030000 _2bisacsh
072		7	_aKCHS _2bicssc
082	0	4	_a658.3/111 _223
245	0	0	_aEmployer Branding for Competitive Advantage : _bModels and Implementation Strategies / _cGeeta Rana, Shivani Agarwal, Ravindra Sharma.
250			_a1st.
264		1	_bCRC Press, _c2021.
300			_a1 online resource (204 pages : _b24 illustrations).
336			_atext _2rdacontent
337			_acomputer _2rdamedia
338			_aonline resource _2rdacarrier
490	0		_aInformation Technology, Management and Operations Research Practices
500			_a1. Emerging Paradigms in Employer Branding. 2. Employer Branding and Employer Value Proposition (EVP). 3. Innovative Employer Branding Practices for Industry 4.0. 4. Agility of the HR for Employer Branding. 5. Preamble for Talent Acquisition Retention and Growth. 6. Employer Brand Management. 7. Employer Branding and Recruitment Marketing Strategies to Attract Millennial Talent. 8. External and Internal Employer Branding. 9. Employer Branding and Knowledge Management. 10. Evolution of Employer Branding Research. 11. Employer Branding Ensure Employee Satisfaction. 12. Employer Branding and CSR. 13. Employer Branding and Employee Retention. 14. Employer Branding and Social Networking Platforms. 15. Employer Branding Models. 16. Employer Branding Strategies for Educational Institutions.
520			_aThis book shows how to build and maintain a distinctive and credible employer brand and develop a set of relevant success metrics to help measure return on investment (ROI). Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical steps to achieve employer brand management success. The book will review the pressures that have generated current interest in employer branding. It goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success. The book includes the business case, research, positioning, implementation, management and measurement, and case studies of big-named employer brand stories. This book will provide new insights into the field of employer branding and provide directions and tools for organizational brand building. It will be beneficial for research scholars, engineers, practitioners, and management students.
588			_aOCLC-licensed vendor bibliographic record.
650		0	_aEmployees _xRecruiting.
650		0	_aBranding (Marketing) _xManagement.
650		0	_aSocial media.
650		7	_aTECHNOLOGY / Operations Research _2bisacsh
650		7	_aBUSINESS & ECONOMICS / Human Resources & Personnel Management _2bisacsh
700	1		_aRana, Geeta, _eeditor.
700	1		_aAgarwal, Shivani, _eeditor.
700	1		_aŚarmā, Ravīndra, _eeditor.
856	4	0	_3Taylor & Francis _uhttps://www.taylorfrancis.com/books/9781003127826
856	4	2	_3OCLC metadata license agreement _uhttp://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
999			_c129761 _d129761