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008 200811t20212021enkab ob 001 0 eng
040 _aOCoLC-P
_beng
_erda
_cOCoLC-P
020 _a9780429274718
_qelectronic book
020 _a0429274718
_qelectronic book
020 _a9781000299649
_qelectronic book
020 _a1000299643
_qelectronic book
020 _a1000299708
_qelectronic book
020 _a9781000299670
_qelectronic book
020 _a1000299678
_qelectronic book
020 _a9781000299700
_q(electronic bk.)
020 _z9780367224011
_qhardcover
035 _a(OCoLC)1184123511
_z(OCoLC)1225354817
035 _a(OCoLC-P)1184123511
050 0 4 _aHQ1419
_b.P66 2021
072 7 _aBUS
_x000000
_2bisacsh
072 7 _aBUS
_x052000
_2bisacsh
072 7 _aLAN
_x004000
_2bisacsh
072 7 _aKJSP
_2bicssc
082 0 0 _a305.420973/09034
_223
100 1 _aPompper, Donnalyn,
_d1960-
_eauthor.
245 1 0 _aCommunity building and early public relations :
_bpioneer women's role on and after the Oregon trail /
_cDonnalyn Pompper.
264 1 _aAbingdon, Oxon ;
_aNew York, NY :
_bRoutledge,
_c2021.
264 4 _c©2021
300 _a1 online resource (xxxviii, 183 pages) :
_billustrations, maps.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
490 0 _aRoutledge new directions in PR & communication research
505 0 _aPart I. Overview -- (Re)discovering the past for understanding public relations history today -- Re-examining the American west's lure and women's role representations -- Part II. Gendering and expanding roles as early public relations work -- Interrogating pioneer women's role as caretaker/advocate -- Exploring public relations from the care perspective: pioneer women's role as community builder of meeting houses and schools -- Civilizing function: pioneer women and religion -- Part III. Ideologies, women's work, and the 'female frontier' -- Understanding pioneer women's agency and leadership -- Expanding women's role: emotional connection for social cohesion theme and complicity -- Concluding thoughts and direction for discovering more women's voices for public relations history.
520 _a"From the start, women were central to a century of westward migration in the U.S. Community Building and Early Public Relations: Pioneer Women's Role on and after the Oregon Trail offers a path forward in broadening PR's Caucasian/White male-gendered history in the U.S. Undergirded by humanist, communitarian, critical race theory, social constructionist perspectives, and a feminist communicology lens, this book analyzes U.S. pioneer women's lived experiences, drawing parallels with PR's most basic functions--relationship building, networking, community building, boundary spanning, and advocacy. Using narrative analysis of diaries and reminiscences of women who travelled 2,000+ miles on the Oregon Trail in the mid-to-late 1800s, Pompper uncovers how these women filled roles of Caretaker/Advocate, Community Builder of Meeting Houses and Schools, served a Civilizing Function, offered Agency and Leadership, and provided Emotional Connection for Social Cohesion. Revealed also is an inevitable paradox as Caucasian/White pioneer women's interactional qualities made them complicit as colonizers forever altering indigenous peoples' way of life. This book will be of interest to undergraduate and graduate PR students, PR practitioners, and researchers of PR history and social identity intersectionalities. It encourages us to expand the definition of PR to include community building and to revise linear timeline and evolutionary models to accommodate voices of women and people of color prior to the 20th century"--
_cProvided by publisher.
588 _aOCLC-licensed vendor bibliographic record.
650 0 _aWomen
_zUnited States
_xHistory
_y19th century.
651 0 _aUnited States
_xTerritorial expansion.
651 0 _aWest (U.S.)
_xHistory.
650 7 _aBUSINESS & ECONOMICS / General
_2bisacsh
650 7 _aBUSINESS & ECONOMICS / Public Relations
_2bisacsh
650 7 _aLANGUAGE ARTS & DISCIPLINES / Communication
_2bisacsh
856 4 0 _3Taylor & Francis
_uhttps://www.taylorfrancis.com/books/9780429274718
856 4 2 _3OCLC metadata license agreement
_uhttp://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
999 _c129314
_d129314