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001 9780429061011
003 FlBoTFG
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006 m d
007 cr cnu---unuuu
008 200208s2020 flu ob 001 0 eng d
040 _aOCoLC-P
_beng
_erda
_cOCoLC-P
020 _a9780429590436
_qelectronic book
020 _a0429590431
_qelectronic book
020 _a9780429061011
_qelectronic book
020 _a0429061013
_qelectronic book
020 _a9780429588495
_qelectronic book
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020 _a0429588496
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020 _a9780429592379
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020 _a042959237X
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035 _a(OCoLC)1139942805
035 _a(OCoLC-P)1139942805
050 4 _aHD30.213
_b.M342 2020eb
072 7 _aBUS
_x083000
_2bisacsh
072 7 _aCOM
_x000000
_2bisacsh
072 7 _aCOM
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_2bisacsh
072 7 _aUB
_2bicssc
082 0 4 _a658.4/038011
_223
100 1 _aMallach, Efrem,
_d1942-
_eauthor.
245 1 0 _aInformation systems :
_bwhat every business student needs to know /
_cby Efrem G. Mallach.
250 _aSecond edition.
264 1 _aBoca Raton, FL :
_bCRC Press LLC,
_c[2020]
300 _a1 online resource (391 pages).
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
490 1 _aChapman & Hall/CRC textbooks in computing
500 _aDescription based upon print version of record.
520 _aMost information systems textbooks overwhelm business students with overly technical information they may not need in their careers. This textbook takes a new approach to the required information systems course for business majors. For each topic covered, the text highlights key "Take-Aways" that alert students to material they will need to remember during their careers. Sections titled "Where You Fit In" and "Why This Chapter Matters" explain how the topics being covered will impact students on the job. Review questions, discussion questions, and summaries are also included. This second edition is updated to include new technology, along with a new running case study. Key features: Single-mindedly for business students who are not technical specialists Doesnt try to prepare IS professionals; other courses will do that Stresses the enabling technologies and application areas that matter the most today Based on the authors real-world experience Up to date regarding technology and tomorrows business needs This is the book the authorand, more importantly, his studentswishes he had when he started teaching. Dr. Mallach holds degrees in engineering from Princeton and MIT, and in business from Boston University. He worked in the computer industry for two decades, as Director of Strategic Planning for a major computer firm and as co-founder/CEO of a computer marketing consulting firm. He taught information systems in the University of Massachusetts (Lowell and Dartmouth) business schools for 18 years, then at Rhode Island College following his retirement. He consults in industry and serves as Webmaster for his community, in between hiking and travel with his wife.
588 _aOCLC-licensed vendor bibliographic record.
650 0 _aManagement information systems.
650 0 _aBusiness
_xData processing.
650 0 _aBusiness
_xInformation technology.
650 0 _aInformation technology
_xManagement.
650 7 _aBUSINESS & ECONOMICS / Information Management
_2bisacsh
650 7 _aCOMPUTERS / General
_2bisacsh
650 7 _aCOMPUTERS / Computer Graphics / Game Programming & Design
_2bisacsh
856 4 0 _3Taylor & Francis
_uhttps://www.taylorfrancis.com/books/9780429061011
856 4 2 _3OCLC metadata license agreement
_uhttp://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
999 _c129259
_d129259