000			02960cam a2200409Ii 4500
001			9781315391229
008			180727t20182019fluab ob 001 0 eng d
020			_a9781315391212 (e-book: PDF) _q(e-book : PDF)
035			_a(OCoLC)1037083554
040			_aFlBoTFG _cFlBoTFG _erda
050		4	_aHB74.P8 _bC67 2018
072		7	_aBUS _x069000 _2bisacsh
072		7	_aJMH _2bicscc
082	0	4	_a330.01/9 _223
100	1		_aCorr, Philip, _eauthor.
245	1	0	_aBehavioral economics : _bthe basics / _cby Philip Corr and Anke Plagnol.
250			_aFirst edition.
264		1	_aBoca Raton, FL : _bRoutledge, an imprint of Taylor and Francis, _c[2018].
264		4	_c©2019.
300			_a1 online resource (260 pages) : _b4 illustrations.
336			_atext _2rdacontent
337			_acomputer _2rdamedia
338			_aonline resource _2rdacarrier
490	1		_aBasics
505	0		_achapter 1 What is behavioral economics and why is it important? -- chapter 2 The ascent and dissent of economics -- chapter 3 ECON: homo economicus -- chapter 4 HUMAN: more Homer (Simpson) than homo economicus -- chapter 5 Manners, monkeys and moods -- chapter 6 Nudge: whys, ways and weasels -- chapter 7 Sell! Behavioral science of the commercial (and political) world of persuasion.
520	3		_aBehavioral economics is everywhere – whether used by governments to shape our judgement and decision making, advertisers and marketers to sell products, or even politicians to sell policies, its insights are important and far-reaching.Behavioral Economics: The Basics is the first book to provide a rigorous yet accessible overview of the growing field that attempts to uncover the psychological processes which mediate all the economic judgements and decisions we make. In seven accessible chapters, the book answers questions like: Further online resources may be found at www.behaviouraleconomicsbasics.netHow does it help us to understand economic behavior? What is behavioral economics? What does it tell us about how people form judgements and make decisions in their private and public lives?What does it tell us about the psychological nature of financial catastrophes that afflict our economic system?With recommended further readings throughout, Behavioral Economics: The Basics is essential for all students taking courses in behavioral economics, economic psychology, consumer psychology, microeconomics and game theory, and also for professionals looking for an accessible introduction to the topic.
650		0	_aApplied Social Psychology.
650		0	_aConsumer Psychology.
650		0	_aEconomic Psychology.
650		0	_aMicroeconomics.
650		0	_aConsumer behavior.
650		0	_aEconomics _xPsychological aspects.
700	1		_aPlagnol, Anke C., _eauthor.
710	2		_aTaylor and Francis.
776	0	8	_iPrint version: _z9781138228900 _w(DLC) 2018003797
830		0	_aBasics.
856	4	0	_uhttps://www.taylorfrancis.com/books/9781315391212 _zClick here to view.
999			_c128999 _d128999