000 02841cam a2200457Ki 4500
001 9780429262654
003 FlBoTFG
005 20220509193021.0
006 m o d
007 cr cnu---unuuu
008 200521s2020 flu ob 000 0 eng d
040 _aOCoLC-P
_beng
_erda
_cOCoLC-P
020 _a0429557728
_q(electronic bk.)
020 _a9780429557729
_q(electronic bk.)
020 _a9780429262654
_q(electronic bk.)
020 _a0429262655
_q(electronic bk.)
020 _a9780429562198
_q(electronic bk. : Mobipocket)
020 _a0429562195
_q(electronic bk. : Mobipocket)
020 _a9780429553257
_q(electronic bk. : PDF)
020 _a0429553250
_q(electronic bk. : PDF)
035 _a(OCoLC)1154949062
035 _a(OCoLC-P)1154949062
050 4 _aHF6146.I58
_bL58 2020
072 7 _aCOM
_x000000
_2bisacsh
072 7 _aUY
_2bicssc
082 0 4 _a658.8/72
_223
100 1 _aLiu, Peng,
_eauthor.
245 1 0 _aComputational advertising :
_bmarket and technologies for internet commercial monetization /
_cLiu Peng, Wang Chao.
250 _aSecond edition.
264 1 _aBoca Raton, FL :
_bCRC Press,
_c2020.
300 _a1 online resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
520 _aThis book introduces computational advertising, and Internet monetization. It provides a macroscopic understanding of how consumer products in the Internet era push user experience and monetization to the limit. Part One of the book focuses on the basic problems and background knowledge of online advertising. Part Two targets the product, operations, and sales staff, as well as high-level decision makers of the Internet products. It explains the market structure, trading models, and the main products in computational advertising. Part Three targets systems, algorithms, and architects, and focuses on the key technical challenges of different advertising products. Features Introduces computational advertising and Internet monetization Covers data processing, utilization, and trading Uses business logic as the driving force to explain online advertising products and technology advancement Explores the products and the technologies of computational advertising, to provide insights on the realization of personalizationsystems, constrained optimization, data monetization and trading, and other practical industry problems Includes case studies and code snippets.
588 _aOCLC-licensed vendor bibliographic record.
650 7 _aCOMPUTERS / General
_2bisacsh
650 0 _aInternet advertising.
700 1 _aWang, Chao,
_eauthor.
856 4 0 _3Taylor & Francis
_uhttps://www.taylorfrancis.com/books/9780429262654
856 4 2 _3OCLC metadata license agreement
_uhttp://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
999 _c128313
_d128313