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040 _aOCoLC-P
_beng
_erda
_epn
_cOCoLC-P
020 _a9780429589744
_q(electronic bk.)
020 _a0429589743
_q(electronic bk.)
020 _a9780429196614
_q(electronic bk.)
020 _a042919661X
_q(electronic bk.)
020 _a9780429591686
_q(electronic bk. : PDF)
020 _a0429591683
_q(electronic bk. : PDF)
020 _a9780429587801
_q(electronic bk. : Mobipocket)
020 _a0429587805
_q(electronic bk. : Mobipocket)
020 _z9780367184834
024 7 _a10.1201/9780429196614
_2doi
035 _a(OCoLC)1237362485
035 _a(OCoLC-P)1237362485
050 4 _aHD38.7
072 7 _aCOM
_x021030
_2bisacsh
072 7 _aBUS
_x042000
_2bisacsh
072 7 _aCOM
_x032000
_2bisacsh
072 7 _aUN
_2bicssc
082 0 4 _a658.4/72
_223
245 0 0 _aData analytics in marketing, entrepreneurship, and innovation /
_cedited by Mounir Kehal and Shahira El Alfy.
250 _aFirst edition.
264 1 _aBoca Raton, FL ;
_aOxon :
_aCRC Press,
_c2021.
300 _a1 online resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
490 1 _aData analytics applications
520 _aInnovation based in data analytics is a contemporary approach to developing empirically supported advances that encourage entrepreneurial activity inspired by novel marketing inferences. Data Analytics in Marketing, Entrepreneurship, and Innovation covers techniques, processes, models, tools, and practices for creating business opportunities through data analytics. It features case studies that provide realistic examples of applications. This multifaceted examination of data analytics looks at: Business analytics Applying predictive analytics Using discrete choice analysis for decision-making Marketing and customer analytics Developing new products Technopreneurship Disruptive versus incremental innovation The book gives researchers and practitioners insight into how data analytics is used in the areas of innovation, entrepreneurship, and marketing. Innovation analytics helps identify opportunitiesto developnew products and services,and improveexisting methods of product manufacturing and service delivery. Entrepreneurial analytics facilitates the transformation of innovative ideas into strategy and helps entrepreneurs make critical decisions based on data-driven techniques. Marketing analytics is used in collecting, managing, assessing, and analyzing marketing data to predict trends, investigate customer preferences, and launch campaigns.
588 _aOCLC-licensed vendor bibliographic record.
650 0 _aBusiness intelligence
_xData processing.
650 0 _aMarketing
_xData processing.
650 0 _aEntrepreneurship
_xData processing.
650 7 _aCOMPUTERS / Database Management / Data Mining
_2bisacsh
650 7 _aBUSINESS & ECONOMICS / Management Science
_2bisacsh
650 7 _aCOMPUTERS / Information Technology
_2bisacsh
700 1 _aKehal, Mounir,
_eeditor.
700 1 _aEl Alfy, Shahira,
_eeditor.
856 4 0 _3Taylor & Francis
_uhttps://www.taylorfrancis.com/books/9780429196614
856 4 2 _3OCLC metadata license agreement
_uhttp://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
999 _c128283
_d128283