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001 9780429401534
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006 m o d
007 cr |n|||||||||
008 200521t20202020enk ob 000 0 eng d
040 _aOCoLC-P
_beng
_erda
_cOCoLC-P
020 _a9780429686139
_qelectronic book
020 _a0429686137
_qelectronic book
020 _a9780429401534
_qelectronic book
020 _a0429401531
_qelectronic book
020 _z9780429686122
_qelectronic book
_qEPUB
020 _z0429686129
_qelectronic book
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020 _z9780429686115
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020 _z0429686110
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020 _z1138393835
020 _z9781138393837
035 _a(OCoLC)1154897899
035 _a(OCoLC-P)1154897899
050 4 _aPN1993.5.I8
_bK36 2020
072 7 _aBUS
_x025000
_2bisacsh
072 7 _aBUS
_x070110
_2bisacsh
072 7 _aBUS
_x043000
_2bisacsh
072 7 _aKC
_2bicssc
082 0 4 _a791.430954
_223
100 1 _aKamineni, Rajeev,
_eauthor.
245 1 0 _aIndian Movie Entrepreneurship :
_bNot Just Song and Dance /
_cRajeev Kamineni and Ruth Rentschler.
264 1 _aAbingdon, Oxon ;
_aNew York, NY :
_bRoutledge,
_c2020.
264 4 _c©2020
300 _a1 online resource
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
490 1 _aMastering management in the creative and cultural industries
520 _aOne of the world's most prolific creative industries, the Indian movie industry has received scant attention for its spirit of enterprise. Indian Movie Entrepreneurship addresses this omission. For many readers, it might come as a surprise that the Indian movie industry is not just Bollywood and that it has several regional clusters, which are just as vibrant, with a significant output. The authors begin by outlining the contours of Indian cinema and the different regional language hubs that form part of the larger picture. The reader is then offered a glimpse into the actual process of making a film from day zero to release day. The key players in the Indian movie ecosystem are analysed, with the central role of the producer highlighted. Concluding with a look into the future of the entrepreneurial process in the Indian movie industry, the authors illuminate the shifting parameters of distribution and exhibition. Appealing to those interested in understanding the entrepreneurial journey of the Indian movie industry, the book provides a sneak peek into the business landscape of India more broadly.
588 _aOCLC-licensed vendor bibliographic record.
650 0 _aMotion picture industry
_zIndia.
650 0 _aMotion pictures
_zIndia
_xHistory.
650 7 _aBUSINESS & ECONOMICS / Entrepreneurship
_2bisacsh
650 7 _aBUSINESS & ECONOMICS / Marketing / General
_2bisacsh
700 1 _aRentschler, Ruth,
_d1953-
_eauthor.
856 4 0 _3Taylor & Francis
_uhttps://www.taylorfrancis.com/books/9780429401534
856 4 2 _3OCLC metadata license agreement
_uhttp://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
999 _c127454
_d127454