| 000 | 01362cam a2200265Ii 4500 | ||
|---|---|---|---|
| 001 | 9781315690285 | ||
| 008 | 180706s2017 nyu ob 001 0 eng d | ||
| 020 |
_a9781315690285 _q(e-book : PDF) |
||
| 020 |
_a9781317426639 _q(e-book: Mobi) |
||
| 020 |
_z9781138915336 _q(hardback) |
||
| 020 |
_z9781138915343 _q(paperback) |
||
| 024 | 7 |
_a10.4324/9781315690285 _2doi |
|
| 035 | _a(OCoLC)1005199767 | ||
| 050 | 4 |
_aGT3405 _b.J25 2017 |
|
| 082 | 0 | 4 |
_a394.20688 _bJ136 |
| 100 | 1 |
_aJackson, Nigel A., _eauthor. |
|
| 245 | 1 | 2 |
_aA practical guide to event promotion / _cNigel Jackson and Katie Angliss. |
| 250 | _aFirst edition. | ||
| 264 | 1 |
_aNew York : _bRoutledge, _c2017. |
|
| 300 | _a1 online resource | ||
| 505 | 0 | _a1. Introduction -- Section 1: Theoretical underpinning -- 2. Communicating with your audiences -- 3. Events and communication channels -- Section 2: Printed media -- 4. Advertising -- 5. Direct communication -- 6. Media relations -- 7. Merchandising -- Section 3: Online media -- 8. Websites -- 9. Social networking sites -- 10. Email -- Section 4: Multimedia -- 11. Video -- 12. Images -- 13. Exhibition stands -- 14. Conclusion. | |
| 650 | 0 |
_aSpecial events _xMarketing. |
|
| 650 | 0 |
_aSpecial events _xPublic relations. |
|
| 776 | 0 | 8 |
_iPrint version: _z9781138915336 _w(DLC) 2017002807 |
| 856 | 4 | 0 |
_uhttps://www.taylorfrancis.com/books/9781315690285 _zClick here to view. |
| 999 |
_c127051 _d127051 |
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