000			03254cam a2200553Mu 4500
001			9780367817046
003			FlBoTFG
005			20220509192913.0
006			m d
007			cr cnu---unuuu
008			200328s2020 xx o 000 0 eng d
040			_aOCoLC-P _beng _cOCoLC-P
020			_a9781000039979
020			_a1000039978
020			_a9780367817046 _q(electronic bk.)
020			_a0367817047 _q(electronic bk.)
020			_a9781000040012 _q(electronic bk. : EPUB)
020			_a1000040011 _q(electronic bk. : EPUB)
020			_a9781315778907 _q(electronic bk.)
020			_a1315778904 _q(electronic bk.)
020			_a9781000039993 _q(electronic bk. : Mobipocket)
020			_a1000039994 _q(electronic bk. : Mobipocket)
035			_a(OCoLC)1147261867
035			_a(OCoLC-P)1147261867
050		4	_aNX163
072		7	_aART _x043000 _2bisacsh
072		7	_aBUS _x000000 _2bisacsh
072		7	_aBUS _x025000 _2bisacsh
072		7	_aKC _2bicssc
082	0	4	_a700.68
100	1		_aKolb, Bonita M.
245	1	0	_aEntrepreneurship for the Creative and Cultural Industries _h[electronic resource].
250			_a2nd ed.
260			_aMilton : _bRoutledge, _c2020.
300			_a1 online resource (282 p.).
490	1		_aMastering Management in the Creative and Cultural Industries Ser.
500			_aDescription based upon print version of record.
520			_aArtists, musicians, actors, singers, designers and other creative individuals need to understand basic business concepts if they are to successfully pursue their chosen artistic profession. These skills have historically not been taught to creative students, which leaves them unprepared to make a living from their artistic efforts. Entrepreneurship for the Creative and Cultural Industries will teach the basics of business in a way that is relevant to the challenges of running a small business marketing a creative product. Whether it is understanding the basics of business language, appreciating the crucial importance of finance, or using social media marketing, this innovative textbook covers the entrepreneurial skills required to succeed in the creative sector. Including advice from artists who have turned their idea into a profitable business and worksheets that can be combined into a simple business plan, Kolb helps non-business-minded creatives to understand everything they need to succeed in the increasingly competitive creative economy. This textbook is essential reading for non-business students who are looking to understand the business side of the creative sector, while its practical style will also suit recent graduates in these industries.
588			_aOCLC-licensed vendor bibliographic record.
650		7	_aART / Business Aspects _2bisacsh
650		7	_aBUSINESS & ECONOMICS / General _2bisacsh
650		7	_aBUSINESS & ECONOMICS / Entrepreneurship _2bisacsh
650		0	_aArtists.
650		0	_aEntrepreneurship.
650		0	_aArts _xMarketing.
650		0	_aArts _xEconomic aspects.
650		0	_aCultural industries _xManagement.
856	4	0	_3Taylor & Francis _uhttps://www.taylorfrancis.com/books/9780367817046
856	4	2	_3OCLC metadata license agreement _uhttp://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
999			_c126191 _d126191