000 02113cam a2200337 i 4500
999 _c126074
_d126074
001 17510047
003 KEPU
005 20220425113606.0
008 121026s2014 njuab b 001 0 eng
010 _a 2012039708
020 _a9780133063004 (alk. paper)
020 _a0133063003 (alk. paper)
040 _aDLC
_cTUK
_erda
042 _apcc
050 0 0 _aHD62.4
_b.W55 2014
100 1 _aWild, John J.
_941161
245 1 0 _aInternational business :
_bthe challenges of globalization /
_cJohn J. Wild, University of Wisconsin, Madison, Kenneth L. Wild, University of London, England.
250 _aSeventh Edition.
260 _c2014
300 _axxiii, 449 pages :
_bcolor illustrations, color maps ;
_c29 cm
504 _aIncludes bibliographical references ( pages 413-417) and index.
505 0 _aPreface -- Global business environment -- Globalization -- National business environments -- Cross-cultural business -- Politics, law, and business ethics -- Economics and emerging markets -- International trade and investment -- International trade -- Business-government trade relations -- Foreign direct investment -- Regional economic integration -- The international financial system -- International financial markets -- International monetary system -- International business management -- International strategy and organization -- Analyzing international opportunities -- Selecting and managing entry modes -- Developing and marketing products -- Managing international operations -- Hiring and managing employees -- Endnotes -- Glossary -- Name/company index -- Subject index.
650 0 _aInternational business enterprises
_xManagement.
_91757
650 0 _aInternational trade.
_9910
700 1 _aWild, Kenneth L.
_949667
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cBK