| 000 | 01317cam a22003014a 4500 | ||
|---|---|---|---|
| 999 |
_c125927 _d125927 |
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| 001 | 14778946 | ||
| 003 | KEPU | ||
| 005 | 20220406120101.0 | ||
| 008 | 070322s2008 njuab b 001 0 eng | ||
| 010 | _a 2007272985 | ||
| 020 | _a9780471755272 (pbk. : alk. paper) | ||
| 020 | _a0471755273 (pbk. : alk. paper) | ||
| 040 |
_aDLC _cTUK _dDLC |
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| 050 | 0 | 0 |
_aHF1416 _b.K68 2008 |
| 100 | 1 |
_aKotabe, Masaaki. _949019 |
|
| 245 | 1 | 0 |
_aGlobal marketing management / _cMasaaki Kotabe, Kristiaan Helsen. |
| 250 | _a4th ed. | ||
| 260 |
_aHoboken, NJ : _bWiley, _c2008. |
||
| 300 |
_axxii, 682 p., 12 p. of plates : _bill. (some col.), col. maps ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aExport marketing _xManagement. _951136 |
|
| 650 | 0 |
_aInternational business enterprises _xManagement. _91757 |
|
| 700 | 1 |
_aHelsen, Kristiaan. _951137 |
|
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/fy0708/2007272985.html |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0814/2007272985-b.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0814/2007272985-d.html |
| 906 |
_a7 _bcbc _corigcop _d3 _encip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cBK |
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